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An online "global village" where you — and others in offices throughout TBWA\Worldwide — share the stories, smart ideas, and creative projects that make every TBWA office an exciting place to work. Stories — in pictures and words — have always been the currency of advertising. In the past, our business was the telling of stories. Now, it is the sharing of stories that will define our successes.
@thesmarmybum makes an entrance
Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Joan Vidal, Fer García
Art Director: Fer García
Copywriter: Joan Vidal
Production Company: El Picnic
Director: Elena Trapé
AXE deodorant advertising around the world is based on the bold (but tongue-in-cheek) proposition that use of AXE is irresistible to the opposite sex – “The AXE effect”. This activation offers help for the man who has been snubbed by his female friend – “break the glass in case she said no”. These units were placed in public toilets in popular nightspots where singles meet.
Client: AXE
Agency: TBWA East Africa
